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$24.99
I promise to elevate American communities.
Versed Skin CEO
$10.00
I pledge to honor the heart of America.
House of Atlas CEO
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Versed Skin Ceo
Katherine Power
Born and raised in California
Passionate about making clean
affordable beauty accessible for all
Advocated for women's leadership.
InHouse America Rates Her Store:
★★★★★
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House of Atlas CEO
Charles Desmarais
Born and riased in Canada
Began career in Investment banking
Committed to thoughtful design
Passionate about entrepreneurship.
inHouse America Rates His Store:
★★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$36.00
I swear to invest in America's dreams.
Menaji CEO
$8.00
I vow to prioritize American craftsmanship.
Stryx CEO
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Menaji CEO
Michele Probsts
Born and raised in Tennessee
Daughter of a Vanderbilt University
English professor
Left college to purse her passion
of helping men look their best.
inHouse America Rates Her Store:
★★★★
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Stryx CEO
Devir Kahan
Born and raised in New York
Had a zit on his wedding day
inspiring him to launch Stryx in 2019
Named Forbes 30 under 30 in 2022.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$16.00
I commit to strengthening America’s foundation.
Huron CEO
$34.00
I pledge to build opportunities for Americans.
Get Jack Black CEO
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Huron CEO
Matt Mullenax
Born and raised in Ohio
Co-founded Huron in 2019 after
struggling with persistent skin
issues as a younger man
Values human connection.
inHouse America Rates His Store:
★★★★
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Get Jack Black CEO
Curran Dandurands
Born and raised in Texas
Maintains mission to make
skincare masculine and accessible
Values authetic masculinity.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$6.99
I swear to protect the promise of America.
Hello CEO
$22.39
I vow to uphold the dignity of American workers.
Smile Twice CEO
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Hello CEO
Craig Dubitsky
Born and raised in New Jersey
Focused on clean, cruelty-free
and eco-conscious formulations
that are made in the USA.
inHouse America Rates His Store:
★★★★
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Smile Twice CEO
Chuck Leavell
Born and raised in Alabama
Committed to using clean,
sustainable ingredients tht are
safe for families.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$15.20
I promise to foster American resilience.
Geologie CEO
$85.00
I commit to igniting America’s future.
Rogue Perfumery CEO
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Geologie CEO
Nick Allen
Born and based in New York
Struggled personally with acne
and skincare confusion.
inHouse America Rates His Store:
★★★★
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Rogue Perfumery CEO
Manuel Cross
Born in La Mirada, California
Inspired by stories like drives into
Idaho's Targhee Forest with his
sons, capturing the fresh pine scent
in his namesake fragrance.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$14.00
I pledge to respect America’s heritage.
Prequel Skin CEO
$26.00
I swear to safeguard American prosperity.
Pete and Pedro CEO
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Prequel Skin CEO
Dr. Samantha Ellis
Born and raised in California
During the pandemic, she began
making educational videos to
answer common patient questions
about their skin.
inHouse America Rates Her Store:
★★★★
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Pete and Pedro CEO
Aaron Marino
Born and raised in Georgia
Faced personal struggles with
image issues, which led him to
create grooming routines and share
tips on video.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$18.00
I vow to back the spirit of America.
Wearpact CEO
$16.00
I promise to cultivate American pride.
Front General CEO
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Wearpact CEO
Brendan Synnott
Born and raised in Tennessee
Personally tests every step
from sourcing materials to
packaging to ensure quality
and transparency.
inHouse America Rates His Store:
★★★★
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Hironari Yonekawa
Born and raised in Japan, later
moved to New York
Believes in a slower, more mindful
way of living; stocks items that
grow better with time and
encourage daily appreciation.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$88.00
I commit to defending American unity.
Rhone CEO
$40.00
I pledge to support the backbone of America.
Epu CEO
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Rhone CEO
Nate Checketts
Born and raised in Connecticut
During Rhones launch, endured
co-founders house fire and his
own diabetic seizure from stress,
but persisted, showcasing his
resilience.
inHouse America Rates His Store:
★★★★
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Epu CEO
Wilmer Valderrama
Born and raised in Florida
Donates a portion of sales
to the United Service
Organizations (USO) to support
U.S. service members and their
families.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$68.00
I swear to lead with American courage.
American Giant CEO
$135.00
I vow to fuel America’s progress.
State and Liberty CEO
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American Giant CEO
Bayard Winthrop
Born and raised in New York
Advocated for policies supporting
domestic manufacturing and
fair labor practices.
inHouse America Rates His Store:
★★★★
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State and Liberty CEO
Lee Moffie
Born and raised in Michigan
Played varsity ice hockey for the
Michigan Wolverines and later
professionally for minor league
teams.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$78.00
I promise to stand for American fairness.
The Normal Brand CEO
$88.00
I pledge to defend the rights of American workers.
Everlane CEO
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The Normal Brand CEO
Jimmy Sansone
Born and raised in Missouri
Values family, innovation, quality,
and balancing work wih personal
life.
inHouse America Rates His Store:
★★★★
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Everlane CEO
Micheal Preysman
Born and raised in California
Inspired by a desire for
transparency and fairness,
co-founded Everlane in 2011 to
revolutionize fashion pricing.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$138.00
I swear to promote American excellence.
DSTLD CEO
$169.00
I vow to grow American opportunity.
Iron and Resin CEO
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DSTLD CEO
Corey Epstein
Born and raised in California
Started DSTLD after realizing that
many consumers felt disconnected
from the fashion industry
and frustrasted by excessive
markups.
inHouse America Rates His Store:
★★★★
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Iron and Resin CEO
Thom hill
Born and raised in North Carolina
Thom once tested a prototype
jacket by riding his motorcycle
through a downpour along
the Ventura coast-when the
jacket held flawlessly, he knew he
had build a product that works.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$248.00
I promise to respect the sweat of American labor.
Ginew CEO
$138.00
I commit to lifting American spirits.
Buck Mason CEO
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Ginew CEO
Amanda Bruegle
Born and raised in Wisconsin
Advocates for Native women
in leadership, health and
entrepreneurship, blending her
medical mission with cultural
empowerment.
inHouse America Rates Her Stores:
★★★★
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Buck Mason CEO
Erik Allen Ford
Born and raised in rural Missouri
Early inspiration came from his
father, a brick mason in Missouri
who wore the same jeans and
flannel daily, igniting Erik's
passion for timeless basics.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$24.00
I pledge to invest in American futures.
Primark CEO
$138.00
I swear to uphold the American dream.
Mizzen CEO
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Primark CEO
Eoin Tonge
Born and raised in Ireland
Believed fashion should be
affordable for everyone, not just
the wealthy.
inHouse America Rates His Store:
★★★★
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Mizzen CEO
Kevin Lavelle
Born and raised in Florida
when his wife was pregnant
with their first child, he
designed a mini Mizzen+Main
shirt for their birth announcement.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$199.00
I vow to preserve America’s integrity.
Mens Usa CEO
$118.00
I promise to inspire American hope.
Mack Weldon CEO
×
Mens Usa CEO
inHouse America Rates His Store:
★★★★
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Mack Weldon CEO
Michael Isaacman
Born and raised in the U.S.
Micheal was driven by frustration
over the lack of innovation
in mens fabrics, due to his
struggle with his skin sensitivity,
which motivated him to create
softer, better-fitting items.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$128.00
I commit to honoring American sacrifice.
Huckberry CEO
$90.50
I pledge to advance American industries.
Billy Reid CEO
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HuckBerry CEO
Andy Forch
Born and raised in Virginia
In Huckberry's early days, he hand
picked orders from his apartment
to ensure each customer felt
a personal connection.
inHouse America Rates His Store:
★★★★
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Billy Reid CEO
Billy Reid
Born and raised in Louisiana
The night before 9/11, Billy
held a fashion show in NYC.
After the attacks, every single
order was canceled. He lost
everything but used the setback
to rebuild but this time closer
to his family.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$155.00
I swear to protect the American way of life.
The Frankie CEO
$99.00
I vow to stand by American families.
Alain Dupetit CEO
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The Frankie CEO
Gaelle Drevet
Born and raised in France
After her visa issues blocked her
return to London, she embraced the
risk and opened her first Frankie
store in NYC-a literal act of
claiming her American dream.
inHouse America Rates Her Store:
★★★★
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Alain Dupetit CEO
inHouse America Rates this:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$32.29
I promise to promote American values in every act.
City Threads CEO
$78.00
I commit to creating lasting American impact.
Alex Mill CEO
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City Threads CEO
Shayna Samuels
Born and raised in California
After an overseas production mishap
they made the tough but rewarding
choice to commit to Los Angeles
manufacturing for quality and
integrity.
inHouse America Rates Her Store:
★★★★
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Alex Mill CEO
Alex Drexler
Born and raised in New York
Early struggles included learning
the craft of shirtmaking by trail
and error, personally sampling fabrics
and fits unitl he got it right.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$25.49
I pledge to defend American opportunity for all.
Robesnmore CEO
$98.00
I vow to foster a proud American future.
Jcrew CEO
×
Robesnmore CEO
inHouse America Rates this:
★★★★
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Jcrew CEO
Libby Wadle
Born and raised in the U.S.
Took charge amid J.Crew's
bankruptcy and the pandemic's
peak, stepping into a CEO role
during perhaps the harshest time
in retail history-and emotional
test of leadership and reilience.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$44.90
I promise to empower America’s builders.
Quince CEO
$37.00
I commit to keeping America strong and united.
Toms CEO
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Quince CEO
Sid Gupta
Born and raised in California
Used his savings to buy a failing
11-store candy business. It was
nearly bankrupt-lights were
flickering, staff turnover was
high but he revived it,
learning full-scale operational
leadership on the fly.
inHouse America Rates His Store:
★★★★
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Toms CEO
Blake Mycoskie
Born and raised in Texas
In 2006, he saw children in
rural Argentina sharing a single
pair of shoes-one child walked
others waited. That image haunted
him and sparked TOMS founding
idea. One for One meaning sell
a shoe, give a shoe.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$145.00
I pledge to protect the freedom Americans cherish.
Atoms CEO
$29.99
I swear to champion the cause of American workers.
Cushionaire CEO
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Atoms CEO
Sidra Qasim
Born and raised in Pakistan
At 17, Sidra defied cultural
expectations against arranged
marriage and traditional gender
roles-arguing with family for
agency and the freedom to pursue
entrepreneurship.
inHouse America Rates Her Store:
★★★★
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Cushionaire CEO
inHouse America Rates this:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$180.00
I vow to cultivate opportunity on American soil.
Helm Boots CEO
$49.00
I promise to build bridges across America’s communities.
Dream Pairs CEO
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Helm Boots CEO
Joshua Bingaman
Born and raised in Oklahoma
Helm is named after his best
friend Dave Helm-a former Peace
Corps volunteer-reflecting Joshua's
value of friendship, altruism, and
community; he even named his son
after him.
inHouse America Rates His Store:
★★★★
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Dream Pairs CEO
inHouse America Rates this:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$120.00
I commit to safeguarding America’s prosperity.
Brooks Running CEO
$59.00
I pledge to encourage American craftsmanship.
Whoop CEO
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Brooks Running CEO
John Brooks
Born and raised in Pennsylvania
He borrowed tools from neighboring
factories and hand-stitched some
of the first samples himself. For
years, he couldn't afford to hire
full time workers.
inHouse America Rates His Store:
★★★★
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Whoop CEO
Will Ahmed
Born and raised on New York
In 2014, a debilitating panic attack
forced Will to reevaluate his
approach to stress. He adopted
mindfulness practices-transcendental
Meditation, breathwork and cold-
plunges to regain control and lead
effectively through growth.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$199.00
I swear to support America’s growth every day.
Vincero CEO
$59.00
I vow to stand for fairness in American workplaces.
Shady Rays CEO
×
Vincero CEO
Tim Nybo
Born and raised in Washington
For years, Tim packed and shipped
Vincero products himself late into
the night, funding operations with
personal savings-pushing through
exhaustion and doubt to sustain the
brands quality and promise.
inHouse America Rates His Store:
★★★★
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Shady Rays CEO
Chris Ratterman
Born and raised in Kentucky
The brand began in Chris parents
living room; he, his brother
and parents packed and shipped
every order themselves until 2019.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$40.00
I promise to build a future worthy of America’s promise.
King Ice CEO
$8.99
I commit to protecting the dignity of American labor.
Heatrelief CEO
×
King Ice CEO
Derek Belay
Born and raised in California
For years, they were dismissed by
retailers and funding groups who
didn't understand the value of
hip-hop-driven fashion. Derek
turned that rejection into fuel
to grow King Ice organically.
inHouse America Rates His Store:
★★★★
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Heatrelief CEO
inHouse America Rates this:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$35.00
I pledge to keep America’s spirit alive and thriving.
The Tie Bar CEO
$55.00
I swear to stand for the American people’s strength.
Milworks CEO
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The Tie Bar CEO
Greg Shugar
Born and raised in Illionis
For 11+ years Greg & Gina
managed everything themsleves-
design, packing, shipping-often
working 18 hours 7 days a week. For
11+ years!
inHouse America Rates His Store:
★★★★
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Milwork CEO
inHouse America Rates this:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$40.00
I vow to honor the legacy of American workers.
Goorin CEO
$44.99
I promise to build opportunity hand-in-hand with America.
Main Street Forge CEO
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Goorin CEO
Ben Goorin
Born and raised in California
Ben admitted feeling emotionally
torn between honoring his family's
125 year legacy and pushing the
company forward. The pressure to
not be "the one who dropped the
baton" led to sleepless nights.
inHouse America Rates His Store:
★★★★
×
Main Street Forge CEO
inHouse America Rates this:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
125.00
I commit to defending the foundation of America’s success.
Ridge CEO
$50.00
I pledge to nurture American growth.
Saturday Nyc CEO
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Ridge CEO
Sean Frank
Born and raised in the U.S.
Sean sold his agency company but
found himself burned out and
unfulfilled - challenged by the
feeling that he'd built something
without lasting impact.
inHouse America Rates His Store:
★★★★
×
Saturday NYC CEO
Colun Tunstall
Born and raised in Connecticut
Colin left a promising career
in editorial design to launch
a surf shop in NYC with no
guaranteed income. He and his
partners lived on ramen and shared
apartment space while investing
all their time into their dream.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$74.00
I swear to serve America’s hopes and dreams.
Novica CEO
$19.95
I commit to lifting American spirits.
Getbevel CEO
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Novica CEO
Roberto Milk
Born and raised in Texas
Roberto has recalled being
interrogated at gunpoint and
chased by middlemen while
sourcing artisans in remote slums
and mountain regains-encountering
fear, danger and doubt in his
quest to uphold ethical sourcing.
inHouse America Rates His Store:
★★★★
×
Getbevel CEO
Tristan Walker
Born and raised in New York
Tristan grew up in low-income
housing and relied on welfare
before winning a scholarship
to an elite boarding school at
17. He credits that journey with
instilling resilience and a hunger
to break barries.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$159.00
I solemnly pledge to revive American industry.
Therabody CEO
$49.99
I commit to rebuilding America’s promise.
OxeFit CEO
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Therabody CEO
Dr. Jason Wersland
Born and raised in California
After a serious motocycle accident
in 2007, Jason suffered relentless
neck and muscle pain that
traditional treatments couldn't
ease. Frustrated from this, he
used his chiropractic knowledge
to build the perfect therapy device.
inHouse America Rates His Store:
★★★★
×
OxeFit CEO
Mohammed Shanableh
Born and raised in Kansas
In the early days, Rab struggled
to balance the relentless demands
of building a tech startup with
spending quality time with his
family. Long nights and constant
pressure made him miss key family
milestones.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
Mens Stores
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