The Chopra brothers identified a gap in men’s fitness apparel options were either too expensive or lacked style.
Their vision was to create affordable, stylish, and comfortable fitness wear that resonated with a growing online community.
inHouseAmerica Rates Their Store:
★★★★
The founders wanted to create apparel that reflected their values performance gear tested by athletes.
He created a patriot inspired branding rooted in sacrifice and hard work.
inHouseAmerica Rates His Store:
★★★★