A British model, entrepreneur, and body positivity advocate who launched the brand to redefine beauty through inclusivity, clean ingredients, and sensory self care.
A serial entrepreneur who wanted to make oral care more friendly, natural, and fun. Craig launched Hello Products in 2013 after walking down a drugstore aisle and realizing that toothpaste packaging felt sterile and intimidating.
Jen is one of the most influential hairstylists in the world, known for working with the Kardashians and Jennifer Lopez. She built the brand to bring effortless, elevated haircare to real people.
Courtney launched Lake & Skye after experiencing a health crisis that led her to explore holistic healing. The brand was born when she had her first daughter and wanted to craft intentional and healing products.
A seasoned beauty industry executive who launched the brand in 2021 to champion clean, inclusive cosmetics that empower all skin tones and types.
Born in the U.S., Donda spent decades helping others build brands before launching Raw Sugar in 2014. Inspired by her passion for clean living and self care, she created affordable plant-based personal care.
Georgina was frustrated by the "pink tax" and the male dominated tone of the shaving industry. She created Billie: a female first, unapologetically inclusive shaving brand.
Miki launched Thinx with her twin sister Radha and friend Antonia after realizing how outdated and stigmatized period products were. Their goal: create leak proof, stylish underwear.
Robbi launched Expertwhite after moving from South Africa to California and realizing her smile didn't match the Hollywood glow. She created dentist approved, vegan, cruelty free whitening gels.
Born in Houston, Texas, Deepica founded Live Tinted in 2018 after her viral red lipstick hack sparked a global conversation. She launched the brand to celebrate all complexions and fight colorism.
A veteran of the luxury beauty industry who launched her namesake brand to serve women over 40 with high performance, age conscious skincare and makeup.
Born in Michigan, Tom launched Sun Bum in 2010 from Cocoa Beach, Florida. Tired of sticky sunscreens, he created a clean, reef safe brand celebrating sunshine and surf culture.
Marina launched Wonderskin during the pandemic, inspired by the need for low maintenance, high performance beauty that could survive masks and long days.
Founded in Iowa, Ecolips creates organic, fair trade lip balms with a commitment to sustainability and natural ingredients.
Alex co-founded Herbivore Botanicals in 2011 with his wife Julia Wills in their Seattle kitchen. After struggling with eczema and finding relief through natural ingredients, he created clean, plant-based skincare.
Adair co-founded Tenoverten, a clean nail care brand she launched in 2010 to redefine the salon experience through wellness, transparency, and minimalist beauty.
A bio organic chemist who created the brand to offer a clean, high performance alternative to traditional nail polish that dries quickly and lasts long.
Born in the U.S. to Colombian immigrant parents, Cami dropped out of Columbia University to launch Parade in 2019. She built a bold, inclusive underwear brand celebrating self expression and sustainability.
Born in Sydney, Dave teamed up with Neil Midalia in 2012 to fuse fashion and wellness. Inspired by comfort and sustainability, they launched Boody an eco-friendly basics brand made from ultra soft bamboo.
Born in the U.S., David was inspired to start Bombas in 2013 after learning that socks are the most requested item in homeless shelters. He created ultra comfy socks and donates a pair for every one sold.
Aristelle is a lingerie boutique founded in 2012 and owned by Ashley since 2019. She expanded its mission to offer inclusive bra fitting and intimate apparel.
Chelsea launched Toast Swim with a vision of slow fashion rooted in intention and ease, offering minimalist silhouettes made from recycled materials.
Two longtime friends who wanted to create stylish, bra free loungewear that women could feel confident wearing. Their solution was eco-friendly pieces with a signature "Light Hug".
Born in South Korea and raised in the U.S., Kyong and her siblings launched Francesca's in Houston in 1999. Inspired by curated boutiques, they built a brand focused on unique finds and personal style.
Diana launched Red Dress Boutique with a dream of making fashion fun, accessible, and empowering. Inspired by vintage glamour and Southern charm.
Ashley launched Impressions to bring stylish, accessible fashion to women across the U.S., built around daily new arrivals and standout customer service.
Born in Tennessee, Rachel launched Chic Soul to bring trendy, size-inclusive fashion to curvy women. She built an online boutique celebrating body positivity with Southern charm.
Tori co-founded Pink Lily with her husband Chris, growing it from a small online boutique into one of the fastest growing fashion brands in the U.S.
Born in Southern Indiana, Jennifer launched Classy Cozy Cool after surviving Stage 4B Hodgkin's Lymphoma. Fueled by resilience and a love for fashion, she created a brand that blends comfort, style, and patriotic spirit all proudly made in the USA.
Kylee launched ROOLEE with a once in a lifetime opportunity: the chance to buy the boutique she worked at while attending Utah State University. She reimagined the shop into a brand that celebrates modesty, creativity, and sisterhood.
Born in Manila, Philippines, he co-founded Akira in 2002 with Erikka Wang and Eric Hsueh. A former nurse turned fashion entrepreneur, he helped grow the brand from a single boutique in Chicago's Bucktown neighborhood into a multi store chain and global e-commerce site.
They launched Baltic Born after noticing a gap in the fashion industry: styles that didn't grow with women, sizes that excluded friends from bridal parties, and silhouettes that looked good online but didn't move with real life.
Quang is the co-founder and CEO of Girlfriend Collective, the sustainable activewear brand he launched with his wife, Ellie Dinh. He and Ellie saw a gap in the activewear market: a lack of sustainable, ethically made, and size inclusive options.
Born in Utah, she founded SexyModest Boutique to offer fashion that's both stylish and conservative. A former TV host and mother of five, she launched the brand with her husband Jason to empower women through confidence boosting modest clothing.
Born in U.S., he co-founded Tobi in 2007 to bring fast, affordable fashion to young women online. With background in tech and e-commerce, he built Tobi as a direct to consumer brand focused on trend driven styles and global reach.
Born in the U.S., Heidi left her job at Google in 2013 after struggling to find bras that fit well and felt good. She launched ThirdLove to create inclusive, data driven lingerie introducing half cup sizes and redefining comfort for women everywhere.
Aybüke launched ACTA with a bold vision to create premium activewear that empowers movement and independence. She designed pieces that combine luxury aesthetics with technical functionality.
Born in U.S., he co-founded Quince to make luxury quality fashion and home goods affordable for all. Driven by the belief that quality shouldn't be a luxury, he built it to cut out middlemen to reduce waste and costs.
He founded Azazie in 2014 after a deeply personal experience. When his wife struggled to find an affordable wedding gown in the U.S., that moment sparked his mission to make custom fit bridal fashion at an affordable price.
Lizzie co-founded Modern Citizen with Jessica Lee, bringing her deep experience in fashion merchandising. She is instrumental in curating the brand's minimalist, luxury meets accessibility aesthetic.
She took over the brand after working in fashion at Kate Spade and brought a modern, elevated approach to maternity wear. Her vision was to create stylish, comfortable, and nursing-friendly pieces.
Born in Oakland, CA, she co-founded Lulus in 1996 with her daughter Colleen Winter. Driven by a love for aesthetics and culture, Cannon built Lulus to offer affordable, trend forward styles with a touch of luxury.
Annah's passion for lingerie wasn't just aesthetic it was emotional. She believed that the right intimates could uplift a woman's confidence and comfort. She launched Honeydew Intimates to reflect her personal style and playfulness.
Born in the U.S., he founded Marshalls in 1956 with a bold idea: offer brand name fashion at lower prices by buying overstock and excess inventory. A retail innovator, he pioneered the off price model.
Moise launched Splendid after spending nearly 10 years perfecting a fabric blend that felt like a second skin. What began as a quest for the ultimate T-shirt evolved into a full lifestyle brand.
Ashley launched Lunya after a moment of self-reflection, she caught a glimpse of herself wearing oversized sleepwear and thought, "I deserve better." That spark led to the creation of Lunya, a luxury sleepwear brand.
Bianca is the co-founder of Birdies, a footwear brand she launched with Marisa Sharkey to reinvent the slipper as a stylish, supportive shoe for home and beyond.
Born in New York City, co-founded Fashion to Figure to bring stylish and trend driven clothing to plus size women. Inspired by his great grandmother who pioneered inclusive fashion.
Nick was inspired by the traditional rope soled espadrilles he wore growing up on the Spanish coast. The brand blends Mediterranean heritage with modern design.
Fernando is the co-founder of Cariuma, the sustainable sneaker brand he launched with David Python to bring Brazilian craftsmanship and skate culture into the global footwear scene.
Toms Shoes was founded in 2006 by Blake, an American entrepreneur. He launched the brand after witnessing children in Argentina without shoes and created the "One for One" model donating a pair for every pair sold.
Brandon is the co-founder and lead designer of Clearweather, a brand he launched with his brother Josh after decades working for major footwear companies.
Petteri and his co-founders launched Oura after recognizing a major gap in consumer health tech. Their mission is to revolutionize personal health through wearable technology focused on sleep and recovery.
Therabody was founded by Dr. Jason Wersland, born from his personal quest to relieve pain after a traumatic motorcycle accident. What began as a DIY device evolved into a global wellness brand.
Bill an Air Force veteran and former General Motors industrial engineer, discovered CrossFit and became frustrated by the lack of a one stop shop for gym equipment. He launched Rogue Fitness out of his garage.
Tiffany launched Chunks from her basement in Seattle after feeling burnt out from her earlier venture. She wanted a business that could grow without sacrificing creativity or values.
Corinne's journey began with a single hat and a sewing machine. Encouraged by her mom, she turned her love of skiing and design into Skida, a women owned brand known for its playful prints.
Andy is the co-founder and CEO of TOTEM, widely recognized as one of the world's leading experts in branding. He has spent over 25 years shaping how brands connect with people across five continents.
Marcus launched Threaded Pear after nearly two decades in executive roles. He saw an opportunity to create a boutique-style brand that could scale through innovative eCommerce strategy.
Jelt Belt was founded by Jennifer, inspired by her love for the outdoors and a desire to create a belt that was functional, sustainable, and stylish.
Shabeena is the co-founder and creative director of BREDA, the Dallas-based watch brand she launched with her brother Amir Meghani. Together, they represent the third generation of a family deeply rooted in the watchmaking industry.
Jake dropped out of college at 21 to launch MVMT, a direct to consumer watch brand that raised $290K on Indiegogo and went on to sell millions of minimalist timepieces.
Chase was fresh out of San Diego State University and working as a surf coach when he wore a pair of neon green sunglasses to a nightclub. That moment sparked an idea to create stylish, affordable sunglasses.
Gigi Pip was co-founded by Ginger and her husband Jon Parrish, with a mission to create high quality, fashion forward hats for women celebrating the many "hats" they wear in life.
KJ Miller launched Mented with Amanda E. Johnson after a simple but powerful realization: "Why isn't there a nude lipstick that works for us?" She built a trailblazing beauty brand.
Jane launched the brand with a vision to create high performance, salon quality haircare that's fun, affordable, and ethically made. Eva NYC became known for its vibrant packaging and vegan formulas.
Denise became President & CEO of Sally Beauty Holdings in 2021, bringing decades of financial and retail leadership. She stepped into the CEO role with a clear mission to modernize operations and drive digital transformation.
Liliana is the co-founder and creative director of KAANAS, the globally inspired footwear brand she launched with her three sisters. She leads product development incorporating global influences and traditional craftsmanship.
