Mear wanted to solve a gap in men’s apparel basics were either low quality or overpriced.
His vision was to create premium, versatile essentials that transition seamlessly from office to gym to social life.
inHouseAmerica Rates His Store:
★★★★
The Parvises wanted to solve a simple problem men’s basics were either too expensive or poorly made.
Their idea was to create timeless, affordable, premium t‑shirts that fit well and lasted.
inHouseAmerica Rates Their Store:
★★★★