Born in Los Angeles, Cassandra founded Kitsch in 2010 with just $30K in savings and a handmade hair tie.
Tired of beauty products that lacked intention and accessibility, she built Kitsch into a global brand offering sustainable, affordable essentials that solve real life beauty challenges with flair.
inHouseAmerica Rates Her Store:
★★★★
When her soggy black hair tie snapped mid shift, Lindsay decided to create a better solution one that was strong, stylish, and water resistant.
After two years of prototyping, she launched Teleties: a spiral hair tie that doubles as a bracelet.
Carine Roudil launched The Hair Edit to elevate everyday hair accessories with fashion-forward design and premium quality.
Inspired by her global marketing experience and passion for innovation, she created a brand that blends functionality with style.
Fugardi began his career as a nuclear engineer and Navy veteran, later pivoting into real estate development and consumer tech.
Today, he leads InStyler Brands with a focus on disruptive beauty tech, overseeing strategy, operations, and partnerships.
inHouseAmerica Rates His Store:
Julianne launched Emi Jay out of a love for expressive, over the top hair accessories she couldn’t find or afford as a teen.
With a flair for trend spotting and a deep understanding of youth culture, she turned a side hustle into a beauty empire.
Dalia Lange created L’ange to build a community that celebrates all hair types and textures.
Frustrated by the lack of accessible haircare education, she launched the brand to offer salon-quality tools and products that make styling expressive.
