Lisa, a former fashion buyer who wanted to create an anti fast fashion platform that celebrates independent designers, sustainability, and joyful discovery.
The name “Gah” captures that spark of delight when you find something truly special in the store.
inHouseAmerica Rates Her Store:
★★★★
Born in San Diego, Sophia started Nasty Gal at 22 from her bedroom, selling vintage clothes on eBay.
Fueled by grit and a rebellious spirit, she built it into a $100M fashion empire that redefined online retail for bold, independent women.
They launched JW PEI to prove that fashion-forward accessories could be ethical and accessible.
Drawing on their backgrounds in tech and design, they created a direct to consumer brand that blends clean lines and bold colors.
inHouseAmerica Rates Their Store:
They started Pop Ups Brand to solve a personal problem: they couldn’t find a pouch or tote that was both durable and chic.
What began as a passion project between two friends evolved into a full-fledged accessories line known for its versatile and modern designs.
They launched Stoney Clover Lane with a simple idea, make accessories that are fun, customizable, and unapologetically expressive.
What began as a bracelet business evolved into a full blown lifestyle brand known for its colorful travel bags and patches.
Born in China, he founded Cupshe in 2015 after serving as CEO of Alibaba.
He launched the brand to deliver stylish, affordable swimwear to a global audience blending California inspired design with China's manufacturing power to create inclusive, trend-forward fashion at accessible prices.
inHouseAmerica Rates His Store:
