inHouse America
ACCESSORIES STORES
$12.00
Your Support Truly Means Everything.
Saltair CEO
$6.99
Heartfelt Thanks For Your Generosity.
Hello CEO
×
Saltair CEO
Iskra Lawrence
Born and raised in England
Rejected by modeling agencies for
being "Too big" Iskra overcame
years of disordered eating and
now uses Saltair to promote
body acceptance.
inHouse America Rates Her Store:
★★★★
×
Hello CEO
Craig Dubisky
Born and raised in New Jersey
Shocked by fear-based packaging
and harsh ingredients, Craig drank
a tube of his own toothpaste on
camera to prove its saftey and fun.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$38.00
Endlessly Thankful For Your Help.
The Ouai CEO
$98.00
I Truly Value Your Kindness.
Mcmc Fragrances CEO
×
The Ouai CEO
Jen Atkin
Born and raised in California
At 19, she moved cross-country
with miniml savings and no secure
plan. She hustled as a receptionist
and assistant, balancing parking-
meter duties and salon shifts-
forging connections that launched
her career.
inHouse America Rates Her Store:
★★★★
×
Mcmc Fragrances CEO
Anne McClain
Born and raised in Rhode Island
Anne channels personal stories-
like a scent inspired by a friend
and a significant book in high school-
creating fragrances that evoke
nostalgia and emotional resonance.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$20.00
Appreciate You More Than Words!
Iys Beauty CEO
$15.00
Thanks For Your Continuous Support.
Raw Sugar CEO
×
Iys Beauty CEO
Tisha Thompson
Born and rasied in Canada
As a plus-size Black women,
Tisha never saw her shade or
body type represented in beauty
ads until her 20s. That invisibility
fueled her mission to launch LYS. A
brand built on genuine
representation.
inHouse America Rates Her Store:
★★★★
×
Raw Sugar CEO
Donda Mullis
Born and raised in Texas
Witnessing poverty and hygiene
crises while expanding into
retal sparked a commitment:
every purchase supports donating
essentials. Seeing impact first-
hand in schools and shelters
affirmed that business can-and
must-give back.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$10.00
I’m Forever In Your Debt.
Billie CEO
$38.00
Thank You For Your Patience!
Thinx CEO
×
Billie CEO
Georgina Gooley
Born and raised in the U.S.
She was inspired to start Billie after
noticing that most shaving products
were designed for men, leaving
women underserved in both design
and pricing
inHouse America Rates Her Store:
★★★★
×
Thinx CEO
Miki Agrawal
Born and raised in Canada
A three-legged race with her
sister, where her twin started
her period mid-race, sparked the
idea for Thinx. Later, meeting a
Ugandan girl missing school due to
menstruation pushed her to build
a global give-back model.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$24.00
Words Can’t Express My Gratitude.
Expect White CEO
$45.00
You’ve Made My Heart Full.
Bondno9 CEO
×
Expect White CEO
Robbi Carter
Born and raised in South Africa
After immigrating to the U.S.
Robbi felt self-conscious about
her tea-stained teeth. A professional
whitening session restored her
confidence and sparked her mission
to give others the same experience.
inHouse America Rates Her Store:
★★★★
×
Bondno9 CEO
Laurice Rahme
Born and raised in France
In 2015, she earned the UN
Women for Peace Award for Scent
of Peace, donating proceeds to
global peace initiatives-blending
commerce with compassion.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$40.00
Grateful For Your Endless Kindness.
Sarah Creal CEO
$19.99
Your Generosity Humbles Me, Thanks!
Sunbum CEO
×
Sarah Creal CEO
Sarah Creal
Born and raised in Pennsylvania
At age 54, she realized no luxury
brand spoke to her demographic.
That lightbulb moment-sparked
by surveying her 55 year old
sister led her to build a real
beauty line for women 40+.
inHouse America Rates Her Store:
★★★★
×
Sunbum CEO
Tom Rinks
Born and raised in the USA
A fellow parent brought a
struggling sunscreen to Tom
and asked if it could work.
He saw an opportunity to build
a brand rooted in authenticity
and community-and took a chance
that shaped Sun Bum.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$35.00
So Blessed To Know You!
Wonderskin CEO
$3.89
You’ve Brightened My day, Thanks!
Ecolips CEO
×
Wonderskin CEO
Marina Kelenchyts
Born and raised in the U.S.
Was guided by vivd memories of
her grandmother applying lipstick
before small outings-instilling
a belif that beauty is confidence
and connection.
inHouse America Rates Her Store:
★★★★
×
Ecolips CEO
Steve Shriver
Born and raised in the U.S.
The early business grew from
filling tubes with turkey basters
in their kitchen, to a 90,000-sq-ft
solar powered manufacturing plant.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$68.00
Can’t Imagine Life Without You!
Summer Fridays CEO
$28.00
Your Kindness Is Beyond Words.
Tenoverten CEO
×
Summer Fridays CEO
Marianna Hewitt
Born and raised in the U.S.
While pregnant in 2016, Marianna
realized she couldn't use many
of her existing beauty products.
That personal journey, combined
with Lauren's pregnancy experience,
catalyzed the birth of the company.
inHouse America Rates Her Store:
★★★★
×
Tenoverten CEO
Adair Llyinsky
Born and raised in Connecticut
Without salon experience, Adair
and Nadine held open-call
inteviews on the street and
borrowed beauty-school space to
start services. That sidewalk
resilience reflected her adaptability
and bold belif in their vision.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$25.00
Thanks For Always Believing In Me!
Dazzle Dry CEO
$38.00
I Cherish Your Generosity, Thanks!
Your Parade CEO
×
Dazzle Dry CEO
Dr. Vivian Valenty
Born and raised in the Philippines
During WWll, Vivian;s family endured
poverty-living in a hut and surviving
on wild herbs. This hardship sparked
a lifelong drive to create healthful
beauty rooted in nature.
inHouse America Rates Her Store:
★★★★
×
Your Parade CEO
Cami Tellez
Born and raised in New Jersey
Cami's parents left Colombia amid
violent civil conflict with nothing
but hope. Her father worked long
hours in tech while her mother
cleaned houses. Watching them
sacrifice their comfort, helped
her build Your Parade.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$8.37
So Much Gratitude For You!
Boody CEO
$16.00
You Make Everything So Special!
Bombas CEO
×
Boody CEO
Neil Midalia
Born and raised in Australia
Neil left his pharmacy career
inspired by the urgent need for
sustainable products. He embraced
risk to help build a brand that
promotes health for people and
the environment.
inHouse America Rates His Store:
★★★★
×
Bombas CEO
David Heath
Born and raised in New York
In 2011, David discovered that
socks were the most requested
clothing item in homeless shelters.
This revelation led him to co-found
Bombas with the mission to donate
a pair of socks for every pair sold.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$48.00
My Heart Overflows With Thanks!
Aristelle CEO
$95.00
Big Thanks For Your Support!
Summersalt CEO
×
Aristelle CEO
Ashley Tucci
Born and rasied in Maine
Experiencing her own shifting
body through weight changes and
aging, Ashely understood how hard
it is to find flattering, well-fitting
lingerie. Her empathy guides
Aristelle's curations, ensuring
every women feels seen, celebrated
and beautiful.
inHouse America Rates Her Store:
★★★★
×
Summersalt CEO
Lori Coulter
Born and raised in the U.S.
As a mother of two, Lori often
juggles boardrooms and bedtime.
In candid moments, she shares
that family life, weekend lake
house trips and popcorn nights
grounds her. Inspiring Summersalt's
ethos of comfort, adventure and
support.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$53.00
I’m Deeply Touched, Thank You!
Reliquary SF CEO
$39.20
Thanks For Always Showing Up!
Francescas CEO
×
Reliquary SF CEO
Leah Bershad
Born and raised in New Mexico
Growing up surrounded by folk art,
Leah developed a soul deep respect
for craftsmanship and color. This
grounded her vision for Reliquary,
a space filled with handcrafted
objects that feel personal and soulful.
inHouse America Rates Her Store:
★★★★
×
Francescas CEO
Hannah and Rachel Vasicek
Born and raised in Australia
At just 12 and 16 years old,
the sisters managed a Sunday stall
infreezing Tasmania, working
weekends for years, facing cold
weather and the challenge of
securing stalls. That tenacity
laid the foundation for success.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$88.00
You’re An Absolute Blessing, Thanks!
Beta Brand CEO
$89.00
So Lucky To Know You!
Good American CEO
×
Beta Brand CEO
Chris Lindland
Born and raised in California
A former river guide who still
runs in the Marin Headlands and
makes coffee on a camp stove,
Chris now thrives in the studio
lab hybrid office, blending outdoor
inspiration with fashion innovation.
inHouse America Rates His Store:
★★★★
×
Good American CEO
Emma Grede
Born and raised in the UK
Emma's first job delivering
newspapers at dawn taught early
discipline and perseverance. That
work ethic still drives her: "I
wake at 4:50 am...that quiet time
sets the tone for progress."
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$59.50
I’ll Never Forget Your Kindness.
Chicsoul CEO
$75.00
Endless Appreciation For Your Generosity.
The Frankie Shop CEO
×
Chicsoul CEO
inHouse America Rates this:
★★★★
×
The Frankie Shop CEO
Gaelle Drevet
Born and raised in France
As a journalist turned designer,
Gaelle realized her investigative
instincts translated into fashion,
learning what people wanted before
they did. This led to cult pieces
like the Eva T-shirt and oversized
blazers.
inHouse America Rates this:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$70.00
You’re One In A Million!
Meghan Fabulous CEO
$75.00
My Deepest Thanks To You!
American Giant CEO
×
Meghan Fabulous CEO
Meghan Fabulous
Born and raised in California
At 24, after losing commericial
use of her legal name, she was
heartbroken. Sitting on a beach,
beading a tee,she rebranded herself
"Meghan Fabulous" a name born
from resilience, creativity and
self-empowerment.
inHouse America Rates Her Store:
★★★★
×
American Giant CEO
Bayard Winthrop
Admitted that finance felt hollow,
"In that kind of childhood, success
meant banking". After leaving a
banking job in NYC, he moved to
the West Coast, saying his life
purpose became turning away from
that path.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$49.90
Huge Gratitude For Your Kindness.
Akira CEO
$89.00
Thanks For Always Uplifting Me!
Almina Concept CEO
×
Akira CEO
Eric Hsueh
Born and raised in Illinois
In the early days of Akira, Eric
slept in the back of the store,
repaired shelves with duct tape and
personally handled inventory and
sales. Every dollar mattered.
inHouse America Rates His Store:
★★★★
×
Almina Concept CEO
Angela Gahang
Born and raised in South Korea
Angela walked away from a
promising merchandising career
in NYC, frustrated by overpriced
basics and shallow trends. She
used her savings, working nights
and weekends, to build a brand
offering intentional, elegant warddrobe staples.
warddrobe staples.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$58.80
Feeling Truly Blessed, Thank You!
Girlfriend Collective CEO
$78.00
Your Help Means The World!
Everlane CEO
×
Girlfriend Collective CEO
Quincy Williams
Born and rasied in Washington
The brands focus on using recycled
materials and ethical manufacturing
processes showcases his dedication
to environmental responsibility
and ethical business practices.
inHouse America Rates His Store:
★★★★
×
Everlane CEO
Michael Preysman
Born and raised in California
After private equity drained his
passion, Micheal left it behind-
choosing instead to rethink fashion's
middleman-driven, high-price model.
He bet on using tech and transparency
to democratize quality basics.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$27.00
My Soul Is Grateful, Thanks!
Tobi CEO
$60.00
You Inspire Me, Thank You!
Thirdlove CEO
×
Tobi CEO
Tobias “Tobi” Lütke
Born in a small German town
After dropping out of school at 16
Tobi taught himself to code—
seeking freedom from a system
that never fit him. He came to
Canada with nothing but his laptop
and built Shopify from a
snowboarding store so dreamers
everywhere could own their future.
inHouse America Rates His Store:
★★★★
×
Thirdlove CEO
Heidi Zak
Grew up in New York
After a painful bra shopping
trip at a mall. Heidi knew
women deserved better— so she
left her job at Google, terrified
but determined. She poured her
savings into building ThirdLove
from her living room floor so
every woman could finally feel
seen—and supported.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$68.00
Your Thoughtfulness Amazes Me, Thanks!
Alo Yoga CEO
$62.99
You’re Pure Gold, Thank You!
July and June CEO
×
Alo Yoga CEO
Danny Harris
Raised in California
After watching stress consume his
closest friends Danny turned to
yoga for peace—and saw how movement
could heal lives. He started Alo in
a small studio, broke but full of belief
in mindful living and a dream to
make wellness something every
person could access—not just the lucky few.
inHouse America Rates His Store:
★★★★
×
July and June CEO
Abby Colbath
Grew up in a small town in Texas
After losing her job during a
rough season Abby clung to her
sketchbook—hoping to turn pain
into purpose. She sold her first
pieces door to door, alone but
believing in something beautiful.
She built July and June so others
could wear quiet strength and feel
seen in their own story.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$152.24
Appreciate You Endlessly, Thank You!
Azazie CEO
$67.20
I Treasure Your Kindness, Thanks!
Modern Citizen CEO
×
Azazie CEO
Charles Zhong
Raised in California
After seeing his sister cry
over a $900 dress Charles knew
something had to change—so he
left tech behind, with no roadmap
just a promise to make weddings
fair. He built Azazie in a tiny
apartment so every bride could
feel beautiful without drowning
in debt or shame on the most
important day of her life.
inHouse America Rates this:
★★★★
×
Modern Citizen CEO
Lizzie Agnew
Born and raised in California
After years of feeling unseen
in fashion Lizzie walked away
from big brands—determined
to build clothes for real
women who want effortless style
and comfort. She started Modern
Citizen with a simple goal:to
empower every woman to feel
confident,comfortable, and ready
to take on the world—without
compromise.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$78.00
Overflowing With Gratitude Today!
Storq CEO
$39.00
Thanks For Your Incredible Generosity!
Lulus CEO
×
Storq CEO
Courtney Klein
Born and raised in New York
After struggling to find baby
clothes that were simple and
honest—Courtney knew there had
to be a better way. She left the
corporate world behind,pouring
her heart into Storq to create
clothes that grow with babies,
making motherhood easier and
more beautiful every day.
inHouse America Rates Her Store:
★★★★
×
Lulus CEO
Debra Cannon
Born and raised in California
After losing her job during
tough times Debra refused to
give up—she dreamed of a fashion
brand where every woman could
shine. She started Lulus from
her living room, building it
brick by brick so women everywhere
could feel confident and beautiful.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$139.00
So Thankful For Your Presence!
Natori CEO
$39.99
I’ll Always Be Grateful, Thanks!
Marshalls CEO
×
Natori CEO
Josie Natori
Born in Manila, Philippines
After years in finance left her
unfulfilled Josie took a leap of
faith—leaving Wall Street to
follow her passion. She started
Natori from her living room with
no fashion experience but a deep
love for her heritage. Today, her
brand blends East and West,
empowering women to feel confident
and beautiful.
inHouse America Rates Her Store:
★★★★
×
Marshalls CEO
inHouse America Rates this:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$98.00
Grateful For Your Big Heart!
Splendid CEO
$73.45
I Appreciate Your Selflessness, Thanks!
Lunya CEO
×
Splendid CEO
inHouse America Rates this:
★★★★
×
Lunya CEO
Ashley Merrill
Born and raised in the Midwest
After struggling to find sleepwear
that was chic and comfortable—
Ashley knew something had to
change. She left a promising
retail career to launch Lunya
from her kitchen table, designing
pieces that empower women to
feel relaxed, confident, and
beautiful even at bedtime.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$110.00
Your Kindness Makes Life Better!
Birdies CEO
$38.99
Thanks For Being Simply Wonderful!
Fashion To Figure CEO
×
Birdies CEO
Bianca Gates
Grew up in Southern California
After always feeling awkward
entertaining barefoot Bianca
dreamed of stylish comfort at
home—so she left her career at
Facebook, determined to create
beautiful “social slippers.” She
founded Birdies in her living room,
nurturing a brand that lifts women
up one chic, comfy step at a time
so every woman can feel confident
at home and beyond.
inHouse America Rates Her Store:
★★★★
×
Fashion To Figure CEO
Nicholas Kaplan
Born and raised in New York
After witnessing his sister
struggle to find trendy, well-
fitting clothes—he knew plus-
size women deserved more.Leaving
behind retail corporate roles, he
helped launch Fashion to Figure
with his brother, honoring their
family’s legacy of empowering
women through style so every
body could feel fashionable
and seen.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$165.00
Your Generosity Shines So Bright!
Kaansas CEO
$98.00
You’re An Angel, Thank You!
Cariuma CEO
×
Kaansas CEO
Liliana Acevedo
Born and raised in Colombia
After discovering Wayuu weavings
by chance she felt a calling to
share their beauty—so she
partnered with her sister,
Natalia, leaving comfort behind
to start small.They founded Kaanas
in 2013, crafting espadrilles
handwoven by Wayuu artisans to
bring culture-conscious footwear
to the world with purpose and pride.
inHouse America Rates Her Store:
★★★★
×
Cariuma CEO
Fernando Porto
Born and raised in Brazil
After growing up surfing and
skating by the sea Fernando
dreamed of shoes that honored
nature—so he left corporate luxury
footwear behind,bringing passion
and purpose to every step. He
co-founded Cariuma in 2018,
handcrafting sustainable sneakers
that support artisans and reforest
rainforests, so people everywhere
can feel goodabout what they
wear and the planet they walk on.
inHouse America Rates This Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$55.00
Much Love And Thanks Always!
Toms CEO
$107.99
I’ll Always Appreciate Your Help!
Clearweather CEO
×
Toms CEO
Blake Mycoskie
Born and raised in Texas
After witnessing children without
shoes while traveling in Argentina —
Blake believed giving should be
simple. He left entrepreneurship
behind, pouring his soul into TOMS
with a one-for-one promise
so every purchase could step.
inHouse America Rates His Store:
★★★★
×
Clearweather CEO
Brandon Brubaker
Born and raised in California
After years designing skate shoes
at Vans, Brandon felt boxed in—
he craved the freedom to create
without rules or red tape.
He walked away from the industry,
partnering with his brother Josh
to start Clearweather from scratch
so every sneaker could tell a story
of craft, family, and independence.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$69.00
Thanks For Being So Thoughtful!
Oura Ring CEO
$149.00
Sending Endless Thanks Your Way!
Therabody CEO
×
Oura Ring CEO
Petteri Lahtela
Born and raised in Finland
After struggling with constant fatigue
Petteri searched for real answers—
so he left the startup world behind
to build something truly personal.
He created Oura Ring in a garage
so people could track their sleep
and take back control of their
health—one night at a time.
inHouse America Rates His Store:
★★★★
×
Therabody CEO
Dr. Jason Wersland
Born and raised in California
After a crash left him in pain daily
Jason searched for real relief—
but nothing helped him heal fully.
He built the first Theragun by hand,
driven to give others what he lacked.
He founded Therabody to bring care
and recovery back into the hands
of people who need it most.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$58.00
Your Kindness Lights Up Everything!
Rogue Fitness CEO
$45.00
Can’t Thank You Enough Today!
Stories CEO
×
Rogue Fitness CEO
Bill Henniger
Born and raised in Ohio
After seeing weak gym equipment
fail Bill knew athletes deserved
better—so he quit his job and took
a risk to build gear that wouldn’t
break. He started Rogue in a small
garage, crafting tools of grit and
pride so everyday people could train
like champions on American steel.
inHouse America Rates His Store:
★★★★
×
Stories CEO
Sara Hildén Bengtsson
Born and raised in Sweden
After years shaping brands at H&M
Sara envisioned a fashion label
that celebrated personal style—
so she co-founded & Other
Stories to empower women to tell
their own stories through curated
fashion. She led the brand from
2010 to 2016, crafting a space
where creativity and individuality
could thrive.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$58.00
Truly Appreciate All You Do!
Baublebar CEO
$49.00
You’re A Gift, Thank You!
Totem CEO
×
Baublebar CEO
Amy Jain
Born and raised in New York
After years in investment banking
Amy felt the corporate world
didn’t fit her creative spark—
so she left it behind.
She co-founded BaubleBar in 2011
with her best friend Daniella
to bring affordable, stylish jewelry
to women everywhere.
inHouse America Rates Her Store:
★★★★
×
Totem CEO
inHouse America Rates this:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$34.99
Forever Thankful For Your Love!
Threaded Pear CEO
$85.00
My Heart Overflows—Thank You!
Saturday Nyc CEO
×
Threaded Pear CEO
inHouse America Rates this:
★★★★
×
Saturday NYC CEO
Colin Tunstall
Born and raised in New York
After a career in art direction
Colin felt the pull to create
something authentically his own—
so he co-founded Saturdays NYC
with Josh Rosen and Morgan Collett
to blend surf culture with city life.
They opened a surf shop and café
offering a space for community
and a minimalist aesthetic.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$195.00
I’m In Tears, Truly Grateful!
Breda CEO
$78.40
I’ll Never Forget Your Kindness!
Mvmt CEO
×
Breda CEO
Shabeena Meghani
Born and raised in Dallas
After years in the watch biz
they dreamed of building more—
so they founded Breda in ’09
to make affordable watches
that blend classic and new
with Swiss movement inside.
They launched the Phase line
with sleek, simple designs
and now inspire wearers
to express themselves.
inHouse America Rates Her Store:
★★★★
×
Mvmt CEO
Jake Kassan
Born and raised in California
After two failed startups
Jake dropped out of school
to chase his biggest dream—
to disrupt watchmaking.
He co-founded MVMT in 2013
with Kramer LaPlante
using a small crowdfunding
to launch stylish, cheap watches.
In 2018, they sold MVMT
to Movado for millions.
inHouse America Rates His Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$89.00
Your Love Means Everything—Thank You!
Shwood CEO
$146.00
My Heart Aches With Gratitude!
Gigi Pip CEO
×
Shwood CEO
Eric Singer
Born and raised in Oregon
After years making art
Eric carved wooden glasses
from a madrone tree
using hinges and old lenses.
He showed them to friends
who urged him to make more.
In 2009, Eric co-founded
Shwood with Ryan and team
to craft eyewear from wood
and other natural materials.
inHouse America Rates His Store:
★★★★
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Gigi Pip CEO
Ginger Parrish
Born and raised in Utah
After years as a blogger
Ginger wanted to create
a brand that empowers—
so she co-founded Gigi Pip
with her husband Jon
to make stylish hats
for women who wear many hats.
They started in a spare room
and now have a flagship
store in Salt Lake City.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$10.00
You’ve Given Me Hope—Thanks!
Mented Cosmetics CEO
$25.00
Thank You, I’m Forever Changed!
Eva NYC CEO
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Mented Cosmetics CEO
KJ Miller
Born and raised in New York
After years in retail
and a Harvard MBA
KJ co-founded Mented
to create nude lipsticks
for deeper skin tones.
She leads product development
and fundraising efforts.
Her mission: inclusive beauty
for every complexion.
inHouse America Rates Her Store:
★★★★
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Eva NYC CEO
Jane Moran
Born and raised in New York
After years in beauty sales
Jane wanted to create
affordable, salon-grade care—
so she launched Eva NYC
to bring quality hair products
to all hair types and textures.
Her mission was simple:
beauty for everyone.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
ACCESSORIES STORES
$10.99
Your Kindness Restored My Faith!
Sally Beauty CEO
$73.50
I Feel So Seen—Thank You!
The Reformation CEO
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Sally Beauty CEO
Denise Paulonis
Born and raised in Ohio
After years in finance
Denise joined Sally Beauty
as a board member
then became CEO
leading digital change
and pushing inclusivity.
She held senior roles
at Sprouts and PepsiCo.
Denise holds degrees
from Miami and Wharton.
inHouse America Rates Her Store:
★★★★
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The Reformation CEO
Yael Aflalo
Born and raised in LA
After years in fashion
Yael founded Reformation
to make clothes sustainable.
She opened the first store
and launched online sales
with a factory in LA
the first sustainable shop
to sew clothes in the U.S.
inHouse America Rates Her Store:
★★★★
ACCESSORIES STORES
ACCESSORIES STORES
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