Born from trail runs and a love of movement, Brooke and Shea launched Hilma in 2019 after years of struggling to find running shoes that truly fit.
With backgrounds in the athletic industry, she built Hilma to offer personalized, performance driven shoes.
inHouseAmerica Rates Her Store:
★★★★
Launched in 2024, UOVO Shoes is the footwear extension of UOVO, a luxury fashion storage brand founded in 2013 by Steven Guttman.
Inspired by the Italian word for “egg,” UOVO symbolizes new beginnings offering minimalist, functional shoes.
inHouseAmerica Rates His Store:
Born in Boulder, Colorado, Steven launched Xero Shoes in 2009 after rediscovering the benefits of barefoot running.
Frustrated by injuries from traditional footwear, he created minimalist sandals that mimic natural movement.
Born in Los Angeles, Allyson launched Saysh in 2021 after leaving Nike over a maternity rights dispute.
As the most decorated U.S. track athlete, she built Saysh to champion women designing sneakers for female bodies.
Launched in New York City in 2019, Nothing New was born from a 15 month journey to create sneakers that look good and do good.
The founders whose names aren’t publicly highlighted set out to design luxury quality shoes made entirely from sustainable materials.
inHouseAmerica Rates Their Store:
Born in New Zealand, Tim launched Allbirds in 2016 after questioning why sneakers weren’t made from natural materials.
Inspired by his homeland’s wool industry, he teamed up with Joey Zwillinger to create ultra comfy shoes from merino wool.
