Born in the U.S., Ryan launched GREATS in Brooklyn in 2014 to create premium sneakers at an honest price.
Inspired by classic silhouettes and his dad’s sneaker obsession, he built a direct to consumer brand that blends timeless design.
inHouseAmerica Rates His Store:
★★★★
Born in Okara, Pakistan, Sidra and Waqas launched Atoms in 2019 after moving to the U.S. through Y Combinator.
Frustrated by poor fitting shoes, they created quarter size sneakers designed for everyday comfort.
inHouseAmerica Rates Their Store:
Born in New Zealand, Tim launched Allbirds in 2016 after questioning why sneakers weren’t made from natural materials.
Inspired by his homeland’s wool industry, he teamed up with Joey Zwillinger to create ultra comfy shoes from merino wool.
Born in Boulder, Colorado, Steven launched Xero Shoes in 2009 after rediscovering the benefits of barefoot running.
Frustrated by injuries from traditional footwear, he created minimalist sandals that mimic natural movement.
Born in the U.S., Chloe and Stuart launched Thousand Fell in 2018 with one bold goal: never send another sneaker to a landfill.
After deep research into materials and supply chains, they created fully recyclable, vegan sneakers.
Toms Shoes was founded in 2006 by Blake, an American entrepreneur.
He launched the brand after witnessing children in Argentina without shoes and created the "One for One" model donating a pair for every pair sold.
