Danny is the fourth generation owner of Town Shop NYC, a legendary lingerie boutique founded by his great grandfather Sam Koch.
Though Danny originally pursued a career in comedy and acting in Los Angeles, he then returned in New York to run the family legacy.
inHouseAmerica Rates His Store:
★★★★
Anita founded Cool Jams in 2007 after struggling with sleep disruptions caused by menopause.
Unable to find sleepwear that kept her cool and dry, she used her background in textile to develop moisture wicking, temperature regulating fabrics that felt soft and dried quickly.
inHouseAmerica Rates Her Store:
Annah's passion for lingerie wasn't just aesthetic it was emotional. She believed that the right intimates could uplift a woman's confidence and comfort.
With Benny's support, she launched Honeydew Intimates to reflect her personal style and playfulness.
Born in the U.S., Betsie was a touring EDM artist who struggled to find shapewear that actually worked.
Backstage between shows, she began sketching her own designs. In 2018, she launched Honeylove creating stylish, supportive shapewear that’s built for real bodies and real life.
Helena launced Only Hearts as a boutique on Columbus Avenue, filled with heart shaped vintage finds, corsets, and romatic tokens.
She revolitionized lingerie by introducing "Inner Outerwear" blending undergarments with fashion forward outerwear.
They founded Just Love and specialized in affordable, comfort first apparel like pajamas, robes, and novelty onesies.
The brand's founder is not publicly named, but its mission centers on fun, cozy fashion for everyday wear.
inHouseAmerica Rates Their Store:
