Tomima founded HerRoom to solve a frustrating problem of why is it so hard to buy bras and lingerie online?
Drawing on her background in markerting and product innovation she built HerRoom to offer the largest selection of lingerie on the web.
inHouseAmerica Rates Her Store:
★★★★
He founded Adore Me in 2011 while earning his MBA at Harvard.
Frustrated by the lack of affordable, stylish lingerie options, he set out to disrupt the industry with a tech driven, inclusive brand.
inHouseAmerica Rates His Store:
Born in the U.S., Betsie was a touring EDM artist who struggled to find shapewear that actually worked.
Backstage between shows, she began sketching her own designs. In 2018, she launched Honeylove creating stylish, supportive shapewear that’s built for real bodies and real life.
Born in Oakland, CA, she co-founded Lulus in 1996 with her daughter Colleen Winter.
Driven by a love for easthetics and culture, Cannon built Lulus to offer affordable, trend forward styles with touch of luxury.
Born in Sydney, Dave teamed up with Neil Midalia in 2012 to fuse fashion and wellness.
Inspired by comfort and sustainability, they launched Boody an eco-friendly basics brand made from ultra soft bamboo, designed for everyday wear with minimal impact.
Anita founded Cool Jams in 2007 after struggling with sleep disruptions caused by menopause.
Unable to find sleepwear that kept her cool and dry, she used her background in textile to develop moisture wicking, temperature regulating fabrics that felt soft and dried quickly.
