Natalie’s background in branding and her personal journey through burnout led her to create Bala as a joyful, design forward alternative to traditional fitness.
Today, Bala collaborates with fashion icons and wellness brands, reshaping how people move.
inHouseAmerica Rates Her Store:
★★★★
Equipt Movement was founded by Kodi to fuse fitness with design.
A former actress and personal trainer, Kodi launched the brand after having her daughter creating stylish, functional workout gear.
They launched the platform to make boutique style fitness accessible at home offering vibrant, live and on demand workouts that blend movement, entertainment, and community.
inHouseAmerica Rates Their Store:
Fit Simplify’s founder is not publicly named, but the company is best known for creating one of the top selling resistance band sets on Amazon.
The brand focuses on making fitness gear that’s simple and affordable.
He is a passionate strength training enthusiast who wanted to bring commercial grade gym equipment into home spaces.
Frustrated by overpriced machines and clunky setups, he launched Mikolo to offer affordable and high performance gear.
inHouseAmerica Rates His Store:
ProSourceFit was founded in 2011 in Los Angeles to make high-quality fitness gear affordable and accessible.
While the founder’s name isn’t publicly highlighted, the brand quickly became known for its versatile equipment.
